Description:Brand Velocity Group is a forward-thinking investment firm that specializes in accelerating businesses that are poised to capitalize on their operational expertise, comprehensive in-house marketing resources, and a strategic approach to human capital management. The firm is dedicated to bringing distinctive value to its portfolio companies through a multifaceted service model that emphasizes full-service marketing capabilities.
Brand Velocity Group has established deep strategic partnerships with specialized brand marketing agencies, which play a critical role in developing and executing tailored marketing plans across its investments. These collaborations enable the firm to enhance the market position of its businesses and ensure effective outreach to targeted audiences.
The team at Brand Velocity Group possesses a rich history of leveraging extensive networks in sports and entertainment, thereby creating mutually beneficial partnerships that drive growth and innovation for their portfolio companies. Their connections with athletes, teams, leagues, celebrities, and various other businesses allow Brand Velocity Group to forge unique, accretive deals that further strengthen their investment strategy.
Additionally, the firm has developed the BVG Accelerators, a dynamic community of industry leaders offering a wide spectrum of expertise in marketing, operations, and finance. This community serves as a valuable resource for providing best-in-class solutions that enhance the performance of both Brand Velocity Group and its portfolio companies.
A hallmark of Brand Velocity Group's philosophy is its thoughtful approach to human capital. Recognizing that while capital is a commodity, human talent is irreplaceable, the firm invests significantly in its people. Through the BVG-funded Share the Gains program, employees are encouraged to actively participate in the firm’s success, fostering an environment of collaboration and shared achievement. This commitment to human capital underscores their dedication to nurturing talent and driving sustainable growth across their investments.