Company: East Los Capital
Description: East Los Capital is a technology-enabled private equity firm that operates within the lower middle market, dedicated to enhancing productivity across various industries through innovative technological solutions. The firm is characterized by its operational focus, research-driven approach, and commitment to utilizing technology as a core element of its investment strategy. East Los Capital seeks opportunities in successful companies where its financial resources, talent, and analytical capabilities can create substantial value.
The firm has a diverse portfolio that encompasses investments in key sectors, including consumer healthcare, internet media services, and software. Some of its current investments include 66Degrees, Basepaws, BeTheBeast, Breadware, Bump by Ownors, DiDi, dotstudioPRO, Everyset, Fernish, Finix, FLYR Labs, Functional Finance, Glitzi, Lorals, Lynx Biosciences, MagicLinks, myLAB Box, Nadine West, Nevados, Orca Inventory, Ordermark, RealKey, Repurpose, Revry, Rosalindbio, Sabio, Signalwire, Synctera, Tampon Tribe, Tradewell, TRM Labs, and ZenHub.
East Los Capital boasts a seasoned investment and operations team with extensive experience from some of the most recognized names in the industry, including Accenture, Amazon, Disney, Goldman Sachs, Meta (Facebook), Google, IBM, Intel, KKR, McKinsey & Company, Microsoft, Sequoia Capital, Shopify, TCW, and Vista Equity Partners.
In addition to its current holdings, the team has successfully managed several exited investments, including Basepaws—acquired by Zoetis, Capillary Biomedical, Tandem Diabetes Care—acquired by Caylent, Gryphon Investors—acquired IKizmet, ClubReady—acquired by Passfolio, SproutFi—acquired by Pasturebird, and Perdue Farms.
The breadth of the team’s expertise is further evidenced by their involvement in notable public investments across a wide array of industries. These past investments include prominent companies such as Abbott, Amazon, Amgen, Archer Daniels Midland, Baidu, Baxter, Boston Scientific, Boyd Gaming, Bristol-Myers Squibb, Cardinal Health, Carnival, CBS, Charter, Clorox, Coca-Cola, Comcast, Conagra, Ctrip, Discovery, Disney, DreamWorks, Lilly, Entravision, Expedia, Facebook, Google, Groupon, Hilton, Home Depot, IAC, IMAX, IGT, Johnson & Johnson, Kimberly-Clark, Lamar, Las Vegas Sands, LinkedIn, Lionsgate, Marriott, McKesson, Medtronic, Merck, MGM, Netflix, Penn National Gaming, Pepsi, Pixar, Priceline, QuinStreet, Royal Caribbean, Scientific Games, Sina, SiriusXM, Time Warner, TripAdvisor, Unilever, UnitedHealthcare, Viacom, VistaPrint, Walmart, Weibo, Wynn, Yahoo, Yelp, and Youku.
Overall, East Los Capital is positioned as a forward-thinking firm deeply embedded in the ever-evolving landscape of private equity and venture capital, with a strong emphasis on leveraging technology to foster growth and innovation in the businesses it supports.