Description:Forerunner is a distinguished venture capital firm that focuses on the modern consumer and supports ambitious teams dedicated to reshaping various categories within the market. Since its founding in 2012, the consumer has consistently served as the guiding principle for the firm, often referred to as their "North Star." Forerunner actively maintains a keen awareness of consumer behavior, closely monitoring trends and understanding the motivations behind people's actions. The firm also takes into account the influence of global events on lifestyle and social dynamics, allowing them to gain insights into how these factors can transform consumer needs and priorities.
The team at Forerunner is dedicated to studying nuanced shifts in behavior and mindset, applying this knowledge to predict future trends and develop innovative solutions that address critical challenges and aspirations within the marketplace. Their significant investments include a variety of category-defining companies such as Faire, Chime, Glossier, Hims & Hers, OURA, The Farmers Dog, Ritual, and others.
With over $2.3 billion in assets under management and a robust portfolio of investments, Forerunner stands out as one of the pioneering women-led venture capital firms in the industry, achieving remarkable milestones that contribute to its reputation and influence in investment management. The firm's commitment to understanding and investing in the consumer landscape positions it at the forefront of the evolving market, making it a key player in the venture capital arena.