Fundamental
Company: Fundamental
Description: Fundamental is a venture studio dedicated to addressing the essential challenges faced by microbusinesses in Latin America, enabling them not just to survive but to thrive. The company harnesses the power of technology to provide innovative solutions that bolster microbusinesses across various sectors. Its portfolio of startups leverages advancements in EdTech, FoodTech, CleanTech, and BeautTech to enhance the value chain for these enterprises.
Among the notable ventures within Fundamental's portfolio is Simón, a TikTok-style learning application designed to train small retailers along the corporate value chains. This platform aims to improve the skills and knowledge of these retailers, helping them to succeed in a competitive market.
Another key initiative is ékole, which represents a conscious and democratic brand focused on healthy snacks and groceries. This brand is built in collaboration with small local producers, prioritizing community engagement and sustainability in its operations.
Fundamental also fosters Voalá, a franchise community-powered marketplace that specifically supports female-owned beauty salons. This platform empowers women entrepreneurs by providing them with the tools and resources needed to succeed in their businesses.
Additionally, the company is committed to sustainability through Reciclamos Juntos, an end-to-end plastic recycling service. This initiative empowers informal waste collectors by facilitating connections between waste generators and buyers, promoting an environmentally friendly approach to waste management.
Through these diverse ventures, Fundamental actively works to strengthen the microbusiness landscape in Latin America, positioning itself as a key player in fostering growth and innovation in the region.
Industry: Venture Capital and Private Equity
Domain: http://www.fundamental.lat/
Founded: 2022
Location: Mexico City
Address: Mexico City, MX
Size: 11-50 employees
Direct Contacts
Name: Giovana Hernandez
Title: Chief Financial Officer
Email: Direct Email
Company: Fundamental
Industry: Venture Capital and Private Equity
Location: Mexico City, Mexico