Company: G Squared
Description: Founded in 2011, G Squared is dedicated to addressing a significant shift in the venture capital landscape, where venture-backed companies are remaining private for extended periods. This evolving environment has created a growing need for private companies to secure both primary capital to support their ongoing growth and transitional capital to provide liquidity for early investors, current and former employees, and other stakeholders.
Positioned at the forefront of this liquidity access challenge, G Squared adopts a unique approach that distinguishes it from traditional venture capital firms. The company actively partners with portfolio companies at various stages of their lifecycle, focusing on investments in firms that challenge conventional paradigms and exhibit a clear trajectory toward achieving superior returns.
G Squared collaborates with world-class entrepreneurs who are tackling significant challenges in their respective industries. Their portfolio includes notable household names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, and Spotify. Additionally, G Squared is committed to backing the next generation of disruptors, with investments in companies such as Auto1 Group, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo. Through its strategic investments, G Squared continues to play a pivotal role in shaping the future of private companies in the venture capital ecosystem.