Description:Tercera is a distinguished growth equity firm with a focus on the expansive $460 billion cloud professional services market. The firm differentiates itself by prioritizing investments in talented individuals rather than merely in products. Tercera seeks out opportunities for solid, sustainable growth rather than chasing after high-profile unicorns. Their approach is rooted in a philosophy of support rather than control, demonstrating a commitment to fostering the potential of their portfolio companies.
Composed of a skilled team of invested operators, Tercera possesses extensive firsthand experience in building and scaling successful cloud services businesses. This deep understanding of the industry's dynamics enables the firm to effectively identify and partner with companies that are poised to lead what Tercera identifies as the "Third Wave" of cloud computing. By providing these emerging firms with vital capital, strategic counsel, and valuable connections, Tercera aims to empower them to scale more efficiently and capture a significant share of their respective markets.